Opdracht omschrijving

The rapid evolution of digital marketing has created a highly competitive landscape where businesses must adapt and integrate new technologies to remain relevant and competitive. One of the most notable developments in recent years has been the emergence of AI-powered tools like ChatGPT. ChatGPT is a natural language processing model that can generate human-like responses to user queries using machine learning algorithms. It has been effective in improving customer interactions and reducing the workload of customer service teams (Nicolescu & Tudorache, 2022). 

While ChatGPT offers new opportunities for businesses to improve their marketing strategies, it also poses a challenge to their ability to remain distinctive in a highly competitive market. Because ChatGPT is accessible to everyone, it can be difficult for businesses to differentiate themselves and offer unique and valuable services to their customers.

 

The problem that this research aims to analyze is how online marketing agencies can leverage AI tools like ChatGPT while maintaining their distinctive edge in a highly competitive digital marketing landscape. The research will focus specifically on Cowboys, an online recruitment marketing agency, and will investigate whether and how it can use, adapt, and integrate ChatGPT into its marketing campaigns to make them more efficient and effective.

Status: Open

Label: Openbaar

1 Niveaus: HBO/bachelor. Type opdracht: Scriptiehulp. Vergoedingen: 500-1000.

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